IMOFranchising

Main team-members of IMO Group

EUGEN – Senior Consultant and founder of IMO Group; has an experience and ongoing practice for 11 years in all franchise fields. Creator of the first 100% Romanian franchised business, in 1996. At the beginning of 1990s, Eugen has studied at University of Texas in Austin, TX, USA.

 How much does it cost you if your system doesn't sell?

CORINA – brand development specialist. Author of “First Steps in Franchising” (“Primii pasi in franciza). Holds the weekly franchise column in publications such as Bursa, Avocatnet, Bloombiz, Bizcity, and is author of hundreds of articles in the media about franchising.

How much does it cost you if your brand isn't established and no one notices the competitive advantages of your business?

ROXANA – franchise consultant, specialist in franchising processes and broker. 4 Romanian franchised business wear her signature. Author of “Strategic Management” (“Management Strategic”)

How much does it cost you an inefficient training or operations manual?

ESTEBAN – Researcher at Universidad Autonoma in Barcelona, Spain. His research revolves, among others, around fields such as company management, econometrics, company efficiency and productivity efficiency and entrepreneurship.

How much does it cost you if no one notices the competitive advantages of your business and the system doesn't work?

CRISTIAN – Lawyer and franchiser. Specialist in franchise law.

How much does it cost you, in reputation and money, a franchiser – franchisee court trial?

OTILIA – PhD undergraduate at Universidad Autonoma in Barcelona. She is an active researcher in fields such as company efficiency and productivity analysis. Remarkable studies about women entrepreneurship.

How much does it cost you if you work too much for your franchisees, and the revenues are low?

VOICU – IT specialist in software, clients platforms and web promotion.

How much does it cost you the lack of an informatics management of your business?

Average age of our team: 32 years.