“The biggest franchise fair in the world,” French franchisors were proudly announcing. The Franchise Expo Paris had some 450 brands, more than at International Franchise Expo in Washington D.C.. While some 80% of exhibitors were French, there were 30,000 estimated visitors, most middle-aged. In contrast, exhibits were often staffed by those under 30 years of age. In France, the average age of a new franchisee has grown to 44. According to the yearly research made by the CSA institute , while the percent of franchisees aged between 18 to 34 years-old dropped from 22% in 2004 to 16% in 2007, the percent of franchisees 50 – 64 grew from 23% to currently 29%.
French Franchisors Want to Export, Americans to Import
Interest in Franchising a Business is Higher than Buying a Franchise
See here the full story provided by the IMO’s CEO Eugene Driga the Europe Reporter for BlueMauMau
